BUSINESS IS DESIGN
New Offering in Executive Education
Join us as we redesign business . . .
Are you a Problem Solver?
World maker?
Dreamer?
To succeed in today’s economy, business professionals must have the tools to understand the present and to design the future. But perpetual innovation requires new organizational forms, different logic and collaborative settings. It demands shifts in culture and attitudes.
In a two-day seminar led by the Center for Design+Innovation at the Fox School of Business, participants will use design methods and attitudes as a lens to address these challenges. Opportunities no longer exist in products alone but in the experiences they create. Through immersive exercises and robust discussion, learn key differences between product- and experience-oriented logic, as well as strategies to mobilize existing resources for the shift.
Join us as we redesign business.
REGISTER NOW!
Learn how business leaders need to think.
Two days of leading-edge ideas to revolutionize the way you do business.
Thursday – Friday / June 21-22
9am – 4:30pm
Key Questions:
Day 1: From product to experience: a design-centric approach
Learn how to use design methods and attitudes to create powerful customer experiences. Through case studies, hands-on exercises and interactive discussion, you will learn the key differences between product-oriented logic and experience-oriented logic and how to mobilize internal resources for the shift. You will also learn key organizing principles, technological infrastructure and organizational change strategies for success.
Day 2: Toolkit: 10 Design Skills to become a creative thinker and problem solver
A design approach to management is the next frontier of business education. Are you prepared to lead? Learn through a rapid-fire sequence of exercises introducing essential skills to think creatively about finding the best solutions to management problems. See beyond the obvious or “tried and true” and focus on the innovative and new. Through exercises and visualization techniques, you will define problems, identify hidden opportunities, and learn new research methods.
Who should take this course?
focused on improving customer experience
and satisfying internal organizations
their skills
approaching management challenges
Topics: Day 1
Topics: Day 2
Lessons learned:
Upon completion of this course you will understand the conceptual and cultural shifts from a management to a design attitude and how to harness and mobilize the collective knowledge and talents of your team. You will understand the DNA of innovative companies and what drives their success. Through basic exercises in design-based thinking you will gain hands-on experience generating ideas, collecting qualitative information and data and learning how to put it to use in your organization to develop new products and services.
Tuition and special discounts:
Early-bird registration: $895.00
Registration after early-bird expires: $995.00
Discounted tuition available for groups of 5 or more. Please contact us for details.
Discounted tuition for Temple Alumni:
Early-bird registration: $795.00
Registration after early-bird expires: $895.00
Tuition includes educational materials, continental breakfast, lunch and light snacks throughout the day.
REGISTER NOW!
For registration information, contact Laurel Miller at laurel.miller@temple.edu.
For more information about course content and the Center for Design+Innovation contact James Moustafellos at jamescm@temple.edu.
Location:
Alter Hall, The Fox School of Business
Temple’s Main Campus
Alter Hall, The Fox School of Business
Temple’s Main Campus
About the instructors:
Youngjin Yoo is an internationally recognized researcher, speaker and innovator. Recently, he was ranked #1 in the world for 2010 for MIS research by the Association of Information Systems. He is an Associate Professor in Management Information Systems and Director of the Center for Design+Innovation in the Fox School of Business. Dr. Yoo has worked with a wide range of companies with their innovation processes including Samsung Electronics, NASA, Moen, American Greetings, Parker Hannifin, PolyOne, Scottish Enterprise and Saab. He is a worldwide authority on digital innovation and received his PhD from the University of Maryland.
James Moustafellos is an award winning designer, thinker and entrepreneur. An Assistant Professor in Management Information Systems and Associate Director of the Center for Design+Innovation in the Fox School of Business, he holds a Master of Architecture degree from Princeton University. Mr. Moustafellos is co-principal of Intellectual Property LLC, an interdisciplinary research and design studio and also a founding partner of EnA/Elements and Alloys, a new luxury brand of fine jewelry. His design work has won numerous awards and distinctions, has been exhibited at the Museum of Modern Art in NY and is in the collection of the Philadelphia Museum of Art.
